Hayden Outdoors - Real Estate Company
Land, Farm, Ranch & Hunting Property

About Hayden Outdoors

Real Estate by Hayden Outdoors Brings you the finest properties for sale. If you are looking to buy or sell property, contact our network of real estate professionals, and allow Hayden Outdoors to help you achieve your farming, ranching, recreational, or country estate goals. To find out more please visit www.HaydenOutdoors.com.

Business is about principles and relationships, and Hayden Outdoors is about quality, professionalism and people. Hayden Outdoors is proud to participate with Cabela's Trophy Properties to sell the best properties in the real estate market and specialize in sales and auctions of farms, ranches, recreational properties and country estates.

If you're in Colorado, Kansas, New Mexico, Idaho or Utah looking to buy or sell real estate, call or contact us! Our brokerage is built on the relationships we have with our clients and our brokers in depth knowledge of the recreational, residential and ranch real estate business. All our brokers are passionate about the outdoors and are proud to work and play in the outdoors we love so much. This attitude is reflective with our clientele and they know that the fine recreational properties we represent are the kind of properties we would like to call our own. Whether it is catching that permit in Belize, the rise of that rooster pheasant in Kansas or relaxing by a pristine mountain stream this real estate is different! It is deep in our hearts and minds and it is what drives all of us. We are truly blessed to work with the owners and buyers of the farms, ranches, country estates and other fine recreational properties we represent because it is still the people that make those places special.

Hayden Outdoors is excited about their current inventory of over $300 million! With growing global demand for food and energy, farm and ranch land are in high demand in the U.S. market. Additionally we see an increasing demand for recreational real estate and country estates as more and more affluent buyers are looking for a special property to call their own.

Hayden Outdoors is proud to offer the finest marketing plan in the farm and ranch sales business. Our marketing reaches worldwide with the participation of Cabela's Trophy Properties. We are the exclusive broker for Cabela's Trophy Properties in the western 2/3 of Kansas, all of Colorado, New Mexico, part of Wyoming and most of Idaho. If you are looking for unique and targeted exposure to your real estate we can help you accomplish just that goal. We currently have over 300 listings and employ excellent brokers who understand how to price, promote and sell quality farms ranches and recreational properties. We are in a unique situation with relationship to selling fine properties because our lands and territories are so diverse. You may be looking for an estate outside of Denver, Colorado with access to National Forest or a cabin in the woods. You may also find the most productive land in the world with irrigation and farm land in Kansas or Idaho. Eastern Colorado may find you the ranch that will run the right amount of cows for your new operation. Regardless, our brokers have expertise and knowledge you need and desire to facilitate a quality purchase or sale of land.

See our comprehensive marketing plan below for examples of our commitment to this market.

Company Profile

Hayden Outdoors is a grass roots real estate company with a background in the cattle and ranching business. In 1976 Leo Hayden founded the company as Property Exchange, selling farms and ranches near Hays, Kansas. The brokerage moved to Goodland, Kansas in 1981 and became Hayden Inc. In the late 1990's Leo was joined by his two sons, Dax and Seth.

In 2003 Hayden Inc. became the first brokerage outside of Nebraska to be affiliated with a new real estate program offered by Cabela's, the world's foremost outfitter of hunting, fishing and outdoor gear, and became Hayden Outdoors. Hayden Outdoors expanded its offering of farm and ranch brokerage to include recreational properties. Since that time, Hayden Outdoors has gone from 3 brokers to over 40 brokers and affiliates in Colorado, Idaho, Kansas, New Mexico, and Belize. Locally and internationally, Hayden Outdoors is proud to be affiliated with Cabela's Trophy Property and the very best brokers in the world selling farms, ranches and recreational real estate. Our affiliation with Cabela's Trophy Properties networks us with over 400 brokers internationally, providing us a wealth of relationships and experience in farms, ranches and recreational real estate.

Philosophy

Our brokerage is built on the relationships we have with our clients and our broker's in depth knowledge of farms, ranches and recreational real estate. All of our brokers are passionate about the outdoors and are proud to work and play in the outdoors we love so much. This attitude is reflective with our clientele and they know that the fine properties we represent are the kind of properties we would like to call our own.

Whether it is chasing and elk in Colorado, the rise of that rooster pheasant in Kansas or relaxing by a pristine mountain stream this real estate is different! It is deep in our hearts and minds and it is what drives all of us. We are truly blessed to work with the owners and buyers of the farms, ranches and other fine recreational properties we represent because it is still the people that make these places special.
Sincerely:

Dax Hayden
Broker Owner

Scope of Work
Proposed Marketing Plan

Hayden Outdoors, a participant with Cabela's Trophy Properties, is proud to represent the best farms, ranches and recreational properties. Our marketing plan consists of local, regional, national and international segments and targeted marketing with Cabela's the world's foremost outfitter. The internet and the best websites in the business are the cornerstone of this marketing approach. Many other resources are utilized to generate sales activity including but not limited to print, marketing partners, outside websites, television, radio, and newspapers.

Hayden Outdoors will contact Cabela's Trophy Properties participants with information on your property and co-branding opportunities. This approach has worked very well in the past and can gain maximum exposure to a property very quickly. These brokers are the most successful in the program and have excellent websites and potential clientele.

Project Timeline

This project and proposal should be considered only on the basis of a twelve month period. This timeline will be detailed in the following proposal and will consist of good milestones to insure that ample progress is being made.

Sample of Marketing Materials and Media

Sample marketing materials, ads, videos, and other specialized information are included in this packet along with a link to several completed marketing materials for the property. These materials are for example only and will be upgraded with professional photography, different designs and excellent write-ups.

Process for Qualification and Representation

Each potential purchaser will be evaluated with respect to very specific submission requirements. Confidentiality will be held in the highest regard. Sellers will be made aware of each potential purchaser's ability to perform should that become their goal.

Ranch Presentation Procedures

The ranch will be presented to potential purchasers by a Hayden Outdoors/Cabela's Trophy Property representative only by appointment. Outside brokers must register their prospective clients and may attend showings.

Presentation and Representation of Offers

Hayden Outdoors will advise and support sellers in the presentation and representation of offers. Hayden Outdoors will supply active and current market materials when dealing with each potential offer. Offers must be presented in a timely manner and Hayden Outdoors brokers will travel to present the offers and in special cases can execute a webinar for presentation.

Project Approach
Proposed Marketing Plan

The Hayden Outdoors Marketing System is unique to any in the farm, ranch and recreational market today. "We like to say that we do everything the best brokers do and then we add Cabela's." Our approach is simple; utilize the media that works best and most often. 92% of buyers begin their search on the internet. Our web presence along with Cabela's Trophy Properties and the Cabela's Website generate the most leads in the industry.

• Cabela's Trophy Properties National Advertising
• Website & Internet Marketing -Blue Tent Marketing
• Dedicated Mapping Site & Tour - Property Archive
• Printed Publications -www.haydenoutdoorsprintsite.com
• Marketing Partners-Cabela's Trophy Properties brokers nationally and internationally.

Cabela's Trophy Properties National & International Advertising
National & International exposure of the Cabela's Trophy Properties program through Cabela's "The World's Foremost Outfitter"

"Our network is comprised of very experienced, seasoned brokers that are well-established and have a proven track record of getting listings sold. Each affiliate has a strong work ethic which correlates to working a listing hard for the seller. Participating CTP brokers have invested time, staff and resources into Cabela's Trophy Properties; therefore, they have a strong commitment and incentive to make this system work.

Most buyers of recreational lands and ranches are not local. This is why the Cabela's Trophy Properties brokers have joined our system. The marketing power of Cabela's allows our affiliates to promote their listings to regional, national and international buyers. Property cannot be sold if buyers cannot find that it is for sale. Cabela's Trophy Properties maintains a high quality website with billions of dollars in available ranch and recreational listings. We also publish land catalogs, run national television commercials, and advertise in targeted third party advertising. We are constantly discovering new ways to make sure that buyers, sellers and other brokers are aware of our brokers and their property inventory lists." - Cabela's Trophy Properties Web Site

• Internet - www.cabelastrophyproperties.com
• Cabela's Trophy Properties Catalog
  Bi-annually - mailed to approximately 300,000 prospective clients with a net income of $500,000 or more annually.
• TV & Cable Advertising
  The Outdoors Channel, Versus, Sportsman's Channel, Wild TV (Canada)
• Print Advertising
  Cabela's Master Catalog, Cabela's Outfitter Journal Magazine, Safari Club Magazine, Farm and Ranch Magazine, Stratos Magazine, Wall Street Journal, USA Today, Local and Regional Newspapers and Publications.
• Habitat Services:
  • Wildlife & Habitat Consulting, Wildlife Surveys, Management Plan Development,
  • Wetland Creation & Enhancement, Tree & Shrub Planting, Prescribed Burning,
  • The seeding of Food Plots, Native Grasses & Waterways, Big Game, Upland Game, and Waterfowl Projects.
• Lake & Land Mapping Services
  3D Lake Mapping, SwimThrough Technology, Contour & Structure Mapping and Aerial imagery.
• Mapping - In addition to the exclusive website with extensive mapping, we create unique maps that are very high in quality with specific detail of the property.

Dedicated Website & Interactive Mapping Site

• Upload Multiple Maps-We are able to post custom maps along with very detailed information to capture and peak interest. Some of these maps include Topography Maps, Aerial Maps, Satellite Maps, and BLM Maps.
• Navigate Internet Maps-This website allows us to navigate the ranch and area with the best imagery in the business. There are five different map providers and some are better in certain areas
• Upload Pictures-Storage of all the possible pictures a buyer would want to see at their fingertips. This greatly reduces the "send me more information" objection.
• Upload Documents-Complete transaction management tool. Passwords protect sensitive materials such as deeds, title policies, and other important seller client information. This allows us to greatly reduce the due diligence period on this type of property. We complete that information prior to the arrival of a potential purchaser and when the offer comes we are ready to schedule a closing.
• Virtual Tour on Google-Generic virtual tour and flyover
• Area Demographics-Local information and nearby counties and city demographics.
• Property Details-Anything included in this section is designed to fill the buyer with pertinent information on the property.
• Weather Forecast

Printed Publications

• Hayden Outdoors Print Site (www.haydenoutdoorsprintsite.com) allows printed materials to be created and printed quickly without having to wait for designs.
• Listing Brochures & Flyers-We develop branded information on each property immediately upon taking a listing. These materials are produced in conjunction with the client to assure the proper presentation.
• Magazine Advertisements - Some places that we advertise in include, Farm & Ranch Magazine, Safari Club Magazine,Western Livestock Journal, The Fence Post, Rocky Mountain Properties, and more.
• Miscellaneous Ads - these include the Wall Street Journal, Large Market Newspapers (Denver, Dallas, Los Angeles, etc.)
• Postcards- Mailed to targeted demographics driving potential buyers to website for property and Cabela's Trophy Properties
• Business Development Pieces

Use and Involvement of Outside Brokers

Outside brokers will be utilized and encouraged to bring buyers and participate in the sale. They will be encouraged to register these clients for their protection. We will offer a generous cooperating commission to these brokers and hope that they are successful. Each registering broker will be given our policy and procedures with regard to their clients and the ranch. Hayden Outdoors has access and cooperation of all of the other Cabela's Brokers nationally and internationally.

Other Information

Methodology for Identifying Buyers

There are many new markets for this type of ranch with regards to specialized markets. Our method will be to utilize the tools we have to generate response from qualified individuals. A media push with press releases and web presence will help us initiate and identify prospective purchasers. Our ties in the outdoor industry and the overall business sector will also allow us to locate the right folks.

Schedule of site visits

All visits will be with advanced notice and will be accompanied by a Hayden Outdoors Broker Representative.

Current Value Consideration

There has been a correction in ranch values over the past five years in the region. This correction has lead to the ranches with quality maintaining more of a consistent value. The real difference has been a soft market for things of average quality and location. Unique and "one of a kind" properties are either not listed or never going to sell.

Large Ranch Values

The larger the better. Ranches are being cut up every day and the new factors in the market and the money on the sidelines promotes size with substantial benefits. There effectively are more buyers over $500,000 than under that figure due to financing and lack of cash in this price range. Hedge funds, trusts, corporations, and energy players are all looking for the advantages of large pieces of property.

Prospective Buyer Profile

As I mentioned above, the buyer profile is hard to guess these days as there are so many different possibilities. Whereas before, it was ranching, hunting, natural resources or cash flow. This new day has brought many different aspects to the spectrum of potential buyers.

Fees

Hayden Outdoors will charge a 7% commission for the sale of this ranch.